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Train on the GA4 Demo Account

Find demo accounts here and select which one you want to add to your account, you can delete it later just like any other acount. Using Google Analytics 4 (GA4) demo accounts lets you practice using real business data. It’s beneficial if your property lacks enough data. The demo offers an excellent opportunity to familiarize yourself with GA4’s features, tools, and reports. What is...

GA4 Limitations compared to Analytics 360

Google Analytics 4 (GA4) introduced a host of new features in the world of digital analytics. However, as with most free software, there are some limitations. This article highlights the main strengths and constraints of GA4’s free version. Key Limitations of GA4 Free Version: Data Retention: GA4’s free version keeps data for 14 months, shorter than Universal Analytics (UA) which held...

What are views in GA4? Understanding Google Analytics 4 Account Structure compared to Universal Analytics

Google Analytics 4 (GA4) introduces data streams, which replace the views used in Universal Analytics (UA). Let’s break down the differences. Universal Analytics (UA) Views vs. GA4 Data Streams: UA Views: Definition: Views showed a specific set of data from a property. They allowed you to see particular data sections without altering the main information. Usage: You could have created...

How to add bounce rate in GA4 in 20 seconds.

Watch the very very short video above… And you’ll get your answer or read below. So you’ve been forced to upgrade to Google Analytics 4 (GA4), you’ve finished wiping all your tears for the past few months and you’re finally getting started with it. But you can’t find bounce rate!? Fear not. It’s hidden but it is still there. Goto a report like...

California’s Delete Act: What International Businesses and Google Analytics Users Need to Know.

Overview California recently passed a new law called the Delete Act on October 10, if you’re excited to read it and I am sure you are you can do so here. This law lets people in California ask data brokers to delete their personal information. Here we break down what the law means for US companies, ones outside (EU, Europe, UK, Worldwide) and how it could affect Google Analytics. Should I...