So recently (in 2013 haha) Google Analytics stopped highlighting positive / negative percentage differences when comparing different time periods which was a feature I personally liked. Anyway so I created this Google Chrome extension which allows just that! It also knows that negative bounce rate is good and that positive bounce rate is bad 🙂

Fast forward to 2023 I’ve updated this software so it works in GA4 with some new features.

Get it now on the Chrome Webstore!