Stuff we write

What are views in GA4? Understanding Google Analytics 4 Account Structure compared to Universal Analytics

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Google Analytics 4 (GA4) introduces data streams, which replace the views used in Universal Analytics (UA). Let’s break down the differences. Universal Analytics (UA) Views vs. GA4 Data Streams: UA Views: Definition: Views showed a specific set of data from a property. They allowed you to see particular data sections without altering the main information. Usage: You could have created...

How to add bounce rate in GA4 in 20 seconds.

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Watch the very very short video above… And you’ll get your answer or read below. So you’ve been forced to upgrade to Google Analytics 4 (GA4), you’ve finished wiping all your tears for the past few months and you’re finally getting started with it. But you can’t find bounce rate!? Fear not. It’s hidden but it is still there. Goto a report like...

California’s Delete Act: What International Businesses and Google Analytics Users Need to Know.

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Overview California recently passed a new law called the Delete Act on October 10, if you’re excited to read it and I am sure you are you can do so here. This law lets people in California ask data brokers to delete their personal information. Here we break down what the law means for US companies, ones outside (EU, Europe, UK, Worldwide) and how it could affect Google Analytics. Should I...

Trying to make used car buying more fair to the consumer

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While it is not really mentioned here too much my passion aside from building things and products is cars. I’ve also worked in the car industry for the past 9 years and I also have purchased cars from the consumer point of view. There are many points of interaction in a used car buying journey which are unfair but the one I am focusing on and trying to improve is classified websites. These...

Web Based Crawler

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Update: Unforuntately due to personal reasons the developer I was working on this with (who doesn’t work for my main company) could no longer continue. So this project was abandoned, I have decided instead to use my company and my own developers to develop a spiritual sucessor to beamusup which will be webbased and a hybrid software that should help with SEO too. Hey, so we’re...