Stuff we write

Vintage Analytics

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Hello, I first started this project back in 2011 to make free tools for SEO, etc., and to serve as my personal website to get consulting gigs, etc. It’s done that over the years, and I’ve kept it ticking along, now and then updating, and recently in the last few years, trying to get someone to fix the biggest tool we made, the BeamUsUp Crawler. Unfortunately, due to one of the too...

A brief history of web analytics

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The Early Stages of Web Analytics (Mid-1990s to Early 2000s) Image Credit Web Counters Begin the Journey: Simple counters in the mid-1990s were the first step in tracking web page loads, a basic but essential start. They were very redimentary and I would regulary press F5 to boost my hits! (Bare in mind I was 10 when I had my first website… I’d still do it now though if it was...

Difference in Events in Google Analytics 4 (GA4) vs. Universal Analytics

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What Are Events?: Think of events as actions. When someone visits a page, clicks a link, or watches a video on your website, it’s counted as an event (if you’ve set it up). Both GA4 and Universal Analytics track these actions, but in different ways. Events in Universal Analytics: Structure: In Universal Analytics, events were divided into categories, actions, labels, and values. For...

Train on the GA4 Demo Account

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Find demo accounts here and select which one you want to add to your account, you can delete it later just like any other acount. Using Google Analytics 4 (GA4) demo accounts lets you practice using real business data. It’s beneficial if your property lacks enough data. The demo offers an excellent opportunity to familiarize yourself with GA4’s features, tools, and reports. What is...

GA4 Limitations compared to Analytics 360

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Google Analytics 4 (GA4) introduced a host of new features in the world of digital analytics. However, as with most free software, there are some limitations. This article highlights the main strengths and constraints of GA4’s free version. Key Limitations of GA4 Free Version: Data Retention: GA4’s free version keeps data for 14 months, shorter than Universal Analytics (UA) which held...