When you start a crawl you’ll start seeing items appear in the right hand box with warnings, errors or things to note. This make it easier for you to analyse your data by knowing what pages fit into these “filters” so you can get the problems sorted out easily. As you select an item on the right hand side the main content in the left changes to show you which pages fit those filters. Hello!

Duplicates

Duplicate Title Tag (title.duplicate)

The title tag is a duplicate of another title tag; ideally all title tags should be unique.

Duplicate Page (page.duplicate)

The page is a complete duplicate of another page on the website select the page and click on more details tab to find out which page is a duplicate of what. Duplicates can sometimes be resolved with 301 redirects or by using rel canonical.

Duplicate Meta Description (meta.description.duplicate)

The meta description on these pages are duplicates of other pages.

More details

When you select a duplicate type filter you’ll see the “More details” tab appear when you then select a duplicate page, title or meta it will tell you which pages are duplicates of the one you’ve selected.

Canonical

Rel Canonical Different (page.rel_canonical_different)

Many times rel-canonicals self-refer their own pages so as an example a.html has a rel-canonical of a.html, this filter allows you to see which pages have a rel-canonical that is not self-referring.

Rel Canonical Same (page.rel_canonical_same)

Lists all rel-canonicals which are self referring so as an example a.html has a rel-canonical of a.html.

Status Codes 

Status Error Code 404/500 etc (status.error)

This filter lists all status errors which could cause problems on your site so 404 and 500 errors are listed on here as well as others that aren’t 200/302/301.

Status 301 (status.301)

301 Redirect

Status 302 (status.302)

302 Redirect (eek!) 301 permanent redirects are fine (although you should check your not redirecting pages that you shouldn’t be or redirecting too many) but 302’s usually aren’t. They mean temporary redirect and are ignored by search engine robots.

Status Timeout (status.timeout)

The page has timed out this could be due to our crawler being blocked or something that you should investigate.

Page linking to page that is broken (links.broken)

Pages that are linking to other pages that have a status error like 404/500.

Items Missing

Missing Meta Description (meta.description.missing)

There is no meta description, although this is not a huge problem and won’t actually affect ranking. But having a properly written one does help with the amount of people that click your link in a search results page. So having a nicely well written one may actually get more people to visit your site.

Missing Page Title Tag (title.missing)

There is no page title on this page, as the title tag is one of the most important factors in on page ranking it’s highly recommended that all pages have title tags.

H1 Tag Missing (h1.missing)

While it isn’t absolutely necessary (depends who you listen to) this just means that there isn’t a h1 tag found on these pages.

Items Too Long/Short

Title tag is too long (title.too_long)

The title tag is longer than 65 characters, what this means is that your title tag may not fully appear on search engine results pages. Although this is actually done by how wide in pixels your titles are but 65 should give you a rough idea. To find out much more about title tags check out our title tag masterclass.

Title tag is too short (title.too_short)

We know they say that it doesn’t matter how small your title tag is it’s how you use it 😉 (they don’t say that). If your title tag on a page is lower than 20 characters it will appear here.

Meta Description tag is too long (meta.description.too_long)

The meta description is longer than 155 characters while your meta description can be any size this is considered “optimal”. Find out more on this page on moz.com.

Blocked

Blocked with meta robots noindex (blocked.meta_robots)

Pages blocked using noindex meta robots tag.

Other

Page contains iFrame (page.iframe)

This page contains an iframe. There are many false positives with this feature currently due to sharing bars/embedded videos so get in touch and tell us them so we can make it better.

Meta Keywords Found (meta.keywords.present)

Meta keywords aren’t used by any serious search engines anymore while they may not harm your site (that’s sometimes debated) this just lets you know they have been found.